When Kajabi CEO Kenny Rueter needed a new HQ for his growing company, he wanted a people-first workplace centered on collaboration and community. A space that brought the company’s values to life and served as a physical manifestation of its commitment to “fanatically serving customers” and “bringing the heart to tech.” Most importantly, the space needed to excite and energize employees.
Rueter found all this and more at Spectrum Terrace, ideally situated in Orange County’s thriving tech corridor. The perfectly modern campus – currently completing its second phase of development – brings together healthy, world-class architecture, unmatched indoor-outdoor connectivity, and 33 acres of outdoor space with 2,200 mature trees.
Inside, Rueter and his team worked closely with Irvine Company to bring their vision to life, creating a custom branded space with collaboration zones for customers and employees. But the interior space is just the beginning. With direct access to Wi-Fi-powered outdoor work zones, an upscale cafe serving fresh SoCal cuisine, resort-style fitness, and Venue, an indoor-outdoor event and meeting space, Spectrum Terrace offers one-of-a-kind amenities that help Kajabi woo top talent.
“Spectrum Terrace truly embodies our core values as a company and the amenities are unparalleled. In the war for talent, we couldn’t think of a better place to call home,” says Rueter.
From Startup to a “$2 Billion Irvine Idea”
Kajabi is an all-in-one platform for entrepreneurs to sell their expertise online. Since the company’s founding in 2010, its 40,000 customers have sold nearly $2 billion through the online platform.
Rather than following the approach most tech entrepreneurs take – constantly searching for VC funding – Rueter focused on steady growth through a sustainable subscription base. That steady growth quickly turned into rapid expansion as revenue increased by 300% over the last three years.
Despite the uncertainty of 2020, headcount has grown by 80%. Kajabi has been included in Inc. magazine’s “Fastest-Growing Private Companies” for six consecutive years and made its “Best Places to Work” list in 2020.
“We’re hiring talent away from some major brands,” said Rueter. “Part of it is the culture and opportunities at Kajabi. It’s also Irvine, and why we chose to locate our headquarters here. Many of our employees are dissatisfied with the expensive, cramped experience of larger cities and prefer Irvine’s lifestyle.”
With their new HQ and some of the brightest minds in tech, Kajabi is poised for even greater success in 2021.