Transformation introduces new amenities, hospitality-driven experiences and riverfront dining destinations in downtown Chicago
Irvine Company has completed a sweeping transformation of 300 North LaSalle, its landmark 60-story office tower in Chicago’s River North district. The multi-phase investment includes a fully redesigned lobby, an immersive digital media wall, a premium fitness center, a 200-person conference center for meetings and events, new dining concepts by DineAmic Hospitality, a river-level customer lounge and a building app designed to enhance the workplace experience.
The transformation reimagines this Chicago trophy tower as a dynamic destination that brings together hospitality, wellness, technology and dining. The design approach focused on creating seamless transitions throughout the day, from morning coffee meetings and executive conferencing to client events and evening dining.
A New Standard for Workplace Experience in Chicago
The completion of the transformation positions 300 North LaSalle as a leader in the growing class of workplace destinations that integrate hospitality, wellness, technology and dining within a single environment.
By reimagining the building’s lobby, amenity spaces, customer technology and food and beverage offerings, Irvine Company has created a next-generation workplace experience in downtown Chicago. As expectations for office environments continue to evolve, the investment demonstrates how premier office buildings are adapting to support the needs of modern organizations and their employees.
Why Irvine Company Invested in 300 North LaSalle
The investment reflects Irvine Company’s continued commitment to creating modern workplace environments that support collaboration, productivity and employee engagement. It also reflects broader changes occurring across the office sector as companies seek workplace environments that offer more than traditional office space.
Today’s employees increasingly expect workplaces that support wellness, collaboration, convenience and social connection. Premium amenities, destination dining, technology-enabled services and hospitality-focused design have become important components of the modern office experience.
By investing in these enhancements, Irvine Company has positioned 300 North LaSalle to meet evolving workplace expectations while creating a more engaging environment for customers and visitors.
Frequently Asked Questions
What is new at 300 North LaSalle?
Irvine Company completed a transformation that includes a redesigned lobby, immersive digital media wall, Kinetic fitness center, Venue meetings and events space, Kafe Mera coffee bar, NAIA restaurant, private riverfront customer lounge and a new building app.
Where is 300 North LaSalle located?
300 North LaSalle is located in Chicago’s River North district along the Chicago River.
How Has the Lobby at 300 North LaSalle Changed?
The transformation begins with a completely reimagined lobby experience designed to create a more welcoming and engaging arrival for customers and visitors.
The redesigned space features premium architectural finishes, the new Kafe Mera, a Greek-inspired coffee bar by DineAmic Hospitality, and an immersive digital media wall showcasing artwork by internationally recognized digital artist Quayola. The lobby serves as both a functional workplace hub and a visual centerpiece, helping create a stronger sense of place within the building.
The redesign reflects a broader shift in office environments toward hospitality-inspired experiences that elevate daily interactions and create memorable first impressions.
What amenities are available at 300 North LaSalle?
Amenities include the Kinetic Fitness center, Venue Meetings and Events space, a private customer lounge, digital building services and multiple on-site dining destinations.
What New Amenities Were Added at 300 North LaSalle?
As part of the building-wide investment, Irvine Company upgraded and expanded on-site amenities to support employee well-being, productivity and collaboration.
New amenities include:
Lounge by NAIA
Adjacent to NAIA, the private customer lounge delivers a sophisticated river-level environment featuring indoor-outdoor spaces and curated dining for exclusive networking, meetings and events for up to 95 guests.
Kinetic Fitness Center
Kinetic offers a 7,880 SF premium fitness experience with state-of-the-art cardiovascular and strength-training equipment and resort-style locker rooms that support employee wellness and healthy workplace routines.
Venue Meetings and Events Space
Venue provides dedicated meeting and event space for up to 200 guests, designed for presentations, collaboration, training sessions and customer gatherings with iconic riverfront views.
Customer Technology Platform
A new building app integrates access to amenities and services through a single digital platform. Customers can use the app for building access, conference center reservations and information about on-site dining options and special offerings.
Together, these additions create a more seamless and connected workplace experience.
What restaurants are located at 300 North LaSalle?
Dining options include NAIA, a Greek-Levantine riverfront restaurant, Kafe Mera, a Greek-inspired coffee bar and Chicago Cut Steakhouse.
What Updates Were Made to the Dining Options at 300 North LaSalle?
A major component of the transformation is the introduction of new hospitality and dining experiences developed in collaboration with DineAmic Hospitality.
The additions expand the building’s food and beverage offerings while creating new destinations for informal meetings, client gatherings and social engagement.
Kafe Mera: A Greek-Inspired Coffee Bar
Opened in January 2026, Kafe Mera brings an artisan coffee experience to the building’s lobby.
The Greek-inspired concept offers specialty beverages and a convenient gathering place for customers and visitors throughout the day. The addition reflects the increasing importance of high-quality food and beverage experiences within modern office environments.
NAIA: Riverfront Dining Along the Chicago River
NAIA officially opened on June 1, 2026, introducing a new Greek-Levantine dining destination along the Chicago River.
The restaurant draws inspiration from the islands of Greece and the Levantine region of the Mediterranean, offering seasonal menus and craft cocktails in a sophisticated riverfront setting. Guests can enjoy breakfast, lunch, happy hour and dinner while taking advantage of outdoor seating, skyline views and a full-service bar.
Chicago Cut Steakhouse: Now Offering Weekday Breakfast Service
The building’s iconic Chicago Cut Steakhouse has expanded operations to include weekday breakfast service, creating additional options for morning meetings and customer engagement.
Together, these dining destinations help establish 300 North LaSalle as a workplace environment that blends office functionality with hospitality-driven experiences.
300 North LaSalle Transformation at a Glance
- Building: 300 North LaSalle
- Location: Chicago River North district
- Owner: Irvine Company
- Architects: Gensler, Barker Nestor and Garnett
- New Lobby: Fully redesigned with premium finishes and immersive digital media wall
- Featured Artist: Quayola
- Fitness Amenity: Kinetic Fitness
- Meetings & Events: Venue Meetings & Events
- Customer Lounge: Lounge by NAIA
- Updated Dining: Chicago Cut Steakhouse, expanded space and operations to include breakfast
- New Dining Concepts: Kafe Mera and NAIA by DineAmic Hospitality
- NAIA Opening Date: June 1, 2026
- Flex+ Spec Suites: Adding 40K SF of Flex+ suites
- Customer Technology: New building app with digital access and amenity reservations