As businesses consider their future workplace needs, leasing decision makers are continuing to favor virtual tour options to explore new workspace. Rather than walking dozens of spaces with their broker, decision makers expect to preview spaces remotely. They’re narrowing down options before touring the final one or two spaces in person.
Virtual tours are now an essential part of a broker’s toolkit. Beyond immediate safety and health benefits, mastering virtual tour technology can also help you close more deals. Here’s why:
1. Set yourself apart from other brokers
A seamless virtual touring experience is an essential part of the decision making process. As an early adopter, you’ll stand out from brokers who are less adept with virtual tools and increase client satisfaction. You’ll be better positioned to capture new business, make a compelling case, and close deals.
2. Activate passive leads
Compared with in-person tours, virtual tours require minimal time and commitment from decision makers. Agreeing to view space can be done with a single click of a button, making it easier to activate passive leaders in your new business pipeline.
3. Engage non-local prospects and stakeholders
Businesses are re-evaluating their office portfolios, considering satellite offices and flexible space options outside larger HQs. Yet many companies continue to require final approval from out-of-town stakeholders, who are now less likely to travel, before closing on a new lease. A seamless virtual tour can help move deals across the finish line.
